Guides

Running a contest is mostly decisions you make before anyone enters. How many prizes, how winners get picked, what happens when one doesn’t reply, and what you’ll show people who ask whether it was fair.

These guides cover those decisions. They’re about running promotions well, not about using Raflia, so they’re useful whichever tool you end up with. We’ve been running draws since 2009 as RandomPicker.com, and most of what’s here comes from watching where campaigns go wrong.

New guides get added as we write them.

How to run an instant win campaign

How instant win campaigns pick winners, how to avoid awarding more prizes than you budgeted, and what to publish before you launch.

How to prove your giveaway was fair

What “provably fair” actually means, why a random number generator isn’t proof, and what to publish so your audience can check the result themselves.

Raflia is a contest platform built around results your audience can check. It opens soon, and we’ll email you the moment it does.

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